Turn follower DMs into Reel discovery

Let followers ask for a Reel in DMs and get the right one back instantly.

Resurf helps creators recover engagement from old content by replying to DM questions with the most relevant Reel. Less manual searching, faster responses, more useful conversations.

Start for Free See how creators use it

Followers ask naturally, without needing the exact caption or posting date.

Old Reels start working again when interest around a topic returns.

You spend less time digging through your archive to answer repeat questions.

DM reply preview

What your follower sees

A good first test

Do you have that Reel about fixing low reach after posting late?

Yep - here is the Reel where you broke down timing, hooks, and what to do the next day.

That kind of reply helps old content keep driving saves, shares, and DMs instead of disappearing in your archive.

Suggested Reel

Surface the right clip when a follower remembers the topic but not the post.

Late posting reach breakdown

Reply includes the Reel link and context so the fan can open it immediately.

Reel match

Why this works

Your archive becomes useful again when fans remember the topic, not the post.

Resurf is strongest when you prove one thing quickly: a remembered question still leads back to the Reel you would have sent yourself.

Connect your account

Import your Reel archive once so Resurf can map your content library to what followers ask in DMs.

Index your content

Transcripts, captions, and visual context become searchable so the right Reel is ready when someone asks for it.

Recover engagement in DMs

Followers message you naturally, and Resurf replies with the most relevant Reel so more conversations turn into views.

See the flow

Preview the creator experience, then open a real DM test.

See plans

Sample archives

Open a creator preview and judge the reply for yourself.

Browse creator previews

Search is your internal check

Use search once to confirm the right Reel surfaces, then let DMs do the work.

Describe the topic the way a follower would. If the right Reel appears quickly, your archive is ready for real conversations.

Set up your archive