Let followers ask for a Reel in DMs and get the right one back instantly.
Resurf helps creators recover engagement from old content by replying to DM questions with the most relevant Reel. Less manual searching, faster responses, more useful conversations.
Followers ask naturally, without needing the exact caption or posting date.
Old Reels start working again when interest around a topic returns.
You spend less time digging through your archive to answer repeat questions.
Why this works
Your archive becomes useful again when fans remember the topic, not the post.
Resurf is strongest when you prove one thing quickly: a remembered question still leads back to the Reel you would have sent yourself.
Connect your account
Import your Reel archive once so Resurf can map your content library to what followers ask in DMs.
Index your content
Transcripts, captions, and visual context become searchable so the right Reel is ready when someone asks for it.
Recover engagement in DMs
Followers message you naturally, and Resurf replies with the most relevant Reel so more conversations turn into views.
See the flow
Preview the creator experience, then open a real DM test.
Sample archives
Open a creator preview and judge the reply for yourself.
Search is your internal check
Use search once to confirm the right Reel surfaces, then let DMs do the work.
Describe the topic the way a follower would. If the right Reel appears quickly, your archive is ready for real conversations.